As a salesperson, you are in the business of gap analysis. You are a “problem detective.”
Your job, somewhat like a police inspector searching for suspects, is to find problems for which your product or service is the ideal solution. In a way, your product or service is a key…. Read more
If you asked your customers to rate their satisfaction with your service, would they give you wonderful reviews?
A direct sale to a customer today can cost more than $400 in terms of time, travel, advertising, lead generation, and other expenses. Acquiring a customer at this cost can put a company out of business unless that customer buys again and again…. Read more
The world of sales is competitive and sometimes you have to fight for that gold medal…
One of the most important goals of any business is to develop a sales strategy that actually helps to get more sales. However, success in this area doesn’t come easily. Instead, many businesses find themselves struggling to close the deal and remain on top of their industry…. Read more
Is cold-calling a thing of the past? And if it is, how else do you find new customers?
Prospecting is often considered the top challenge when it comes to growing a business.
If you’re relying on cold-calling, it can be awkward and unproductive.
Fortunately I have several sales prospecting tips to help avoid this.
… Read more
Have you ever felt the need to help someone who has helped you in the past? This is known as the law of reciprocity. It is one of the many different persuasion techniques that you can use to influence others.
Keep reading to take a look at how it works and how to use it correctly…. Read more
Are you having trouble cold calling potential clients or prospects in your sales career? This fear of failure can sabotage your sales. To help you get over your fears of rejection and become a more confident salesperson follow this method for making sales on the phone. … Read more
All marketing and sales strategy is based on differentiation. It is based on showing your customers exactly how your products and services are different from and better than any other competitive products or services offered in the marketplace.
What is your competitive advantage?
What do you do or offer that makes your products or services superior to that of your competitors?
What is your area of excellence? … Read more
Some people are good at negotiating in their own interest, and some people are not. Which one of these types of people do you want to be?
One of your main jobs in life, one that will lead to increasing levels of self-confidence, is to become more effective in influencing others by learning great negotiation skills and choosing good questions to ask.
In the many studies that have been done on effective negotiators, we find that they all have basically the same qualities and characteristics. … Read more
