Sell on value and not on price.

Customers buy more on the basis of value than for any other reason.

Your ability to demonstrate the value of a product will reflect on your closing rate.

Customers are more price-conscious now than ever before.

Your ability to position yourself, your company and your product so that what you offer contains higher perceived value to your customer is the key to selling more of your products at higher margins and being more successful in your career.

You will learn how to overcome price concerns and focus on the value that the customer receives rather than the amount that the customer pays.

Some of the concepts covered:

• In what ways does value have different meaning to different decision-makers.
• How decision-makers determine the value of a product or service.
• How to determine the concerns and desires of each decision-maker.
• How you get customers to pay higher prices for products that are similar to less expensive products.
• And much more!

Selling on value will be a game changer for your selling career.

Take action today to dramatically increase your closing rate.

To your success,

—Brian Tracy